Premiere, Tuesday, November 25, 1930
Regular Engagement: Saturday, November 26, 1930 - Sunday, January 18, 1931 (7.5 Weeks)
Morocco
Starring Marlene Dietrich and Gary Cooper
Directed by Josef von Sternberg
A Paramount Picture
92 Minutes

The Most Glorious Prologue Ever Produced:
"Moorish Melodic Fantasy"
Conceived by Fanchon and Marco

A: Paramount Sound News / Fox Movietone News / Hearst Metrotone News

B: "Moorish Melodic Panorama" Staged by Larry Ceballos Starring
"Marietta"
Amanda Chirot
Hadji Ali with Toofik Simon and His Damascus Artists
Ali Ben Hassan Troupe
Ferdna and Company
Gay, Bert & Dare
Eva Nightengale
Ada May Emgard
24 of Hollywood's Most Beautiful Sunkist Beauties
--
Choral Ensemble, by Ernest G. Grooney
Musical Settings by Karl Hajos
Ensembles by Larry Ceballos
--
Chinese Symphony Orchestra, conduced by Georgie Stoll

Reported Gross "Morocco" @ 75¢ - $1.50
Week
Week Ending
Perfs.
Gross
1
Monday, December 1, 1930
14
$38,500
2
Monday, December 8, 1930
15
$27,300
3
Monday, December 15, 1930
15
$21,366
4
Monday, December 22, 1930
14
$16,500
5
Monday, December 29, 1930
14
$11,000
6
Monday, January 5, 1931
15
$21,000
7
Monday, January 12, 1931
14
$12,000
8
Sunday, January 18, 1931 (6 Days)
12
$13,500
Totals
55 Days
Daily Average: $2,734
--
--
9 Weeks
Average Performance: $1,330
113
$150,366
Source: Motion Picture News / Motion Picture Herald
 
World Premiere, Thursday, January 22, 1931 @ 8:30 PM
Regular Engagement, Friday, January 23, 1931 - Sunday, April 5, 1931 (11 Weeks)
Trader Horn
Starring Harry Carey and Edwina Booth
Directed by W. S. Van Dyke
A Metro-Goldwyn-Mayer Picture
122 Minutes

SID GRAUMAN PROLOGUE

1. The Overture
"Ebony and Blue" A symphony in color, arranged and interpreted by Georgie Stoll, musical director, Chinese Theatre Symphony Orchestra. Though comprised of many modern melodies, you will note throughout the musical fabric the aboriginal rhythms . . . the weird strains of the jungle . . . the measured beat of the tom toms . . . which are the background of today's popular spirituals and symphonic jazz compositions.

2. The News
Hearts Metrotone News . . . Fox Movietone News These two great news subjects bring a kaleidoscope of interesting, timely happenings all over the civilized world . . . in scenes . . . in sound . . . in dialogue.

3. The Prologue
"Rhapsodie in Black" Presented by Fanchon & Marco. Staged by LeRoy Prinz. Featuring the Norman Thomas Quintette with Etude Ethiopian Chorus of 30 voices, directed by Freita Shaw . . Laura Smith . . George Green . . James Johnson . . and 30 African dancing beauties. A Classic of stagecraft . . a highly impressionistic portrait of primitive African peoples, rhythms and melodies depicting the birth of rhythm.

(The Norman Thomas Quintette was touring with an act they called "Harlemania" with the personnel consisting of:

Freddie Crump - Drums
Frank Allen and Norman Thomas, Jr. - Dancers
Norman Thomas - Pianist
Ceele Burke - Tenor and Instrumentalist


Premiere Tickets: $5.00, $3.00, $2.00


Wednesday, Janaury 28, 1931

Film House Reviews - Grauman's Chinese - Hollywood, Jan. 23.

The Chinese in a revival of its past atmospheric prologs is spreading itself colorfully for the 'Trader Horn' world's premiere, with 'Rhapsodie in Black' as the Fanchon & Marco presentation staged by LeRoy Prinz. While atmospherically intended to be African in motif, in keeping with the Congo locale of the film, it's more a throwback from Harlem and the black-and-tans. Regardless, salable stage stuff.

Everything is colorfully blended, breaking up the black man's jungle chants with a hot line of 20 dig-diga-does doing that thing with rumba variations.

The Norman Thomas sextet is the kingpin of the presentation, which is embellished by the Etude Ethiorian chorus of 30 voices; Edith Spencer, soubret (sic); Laura Smith; George-Green, James Johnson and Freddie Crump, the eccentric drumming specialist with the Thomas sextet.

Indeed to suggest the African evolution of rhythm and melodies, it's oke popular entertainment despite the high-sounding purpose of it all. That torrid coaching line of hi-yallers, all nicely featured chorines; the vocal flash of the Etude Ethiopian chorus, plus the eccentric comedy of the Thomas sextet, makes it a commercially sound stage flash.

Freddie Crump is one of those belly-sliding, cymbal-clashing traps experts who works a la Jack Powell. The Thomas sextet, of which he is the featured member, otherwise comprises Thomas at the irovies; a nifty 'snake-hips' hoofing team and a trumpet soloist.

Miss Spencer, well known around the Harlem nite clubs and doubling from the Apex, a local black-and-tan, does her vocal stuff satisfactorily. Laura Smith and Jimmy Johnson click with an eccentric s. and d. opportunity, and George Green doing buck and wings on rollerskates is another acceptable stop-gap.

The prime idea of rhythmic flash and color is well gotten across with LeRoy Prinz's staging counting effectively along those lines.

Overture was equally in keeping with the 'Trader Horn' motif. Georgie Stoll, directing a corking 'Ebony and Blue' symphony of his own arrangement, got in all the atmospheric weirdness of the jungle and tribal fetich (sic). Usual newsreels wound up the preliminaries to the rather long feature, which the atmospheric African forepart tended to make seem even longer.

The Chinese should do some trade with this show.

Abel.

Saturday, January 24, 1931:

"First and Only Midnight Matinee" at 11:30 PM: "Trader Horn and Extras, including "W. S. Van Dyke presents the entire cast on stage: Harry Carey, Edwina Booth, Mutia Omoola

Reported Gross "Trader Horn" @ 75¢ - $1.50
Week
Week Ending
Perfs.
Gross
1
Sunday, January 25, 1931 (4 Days)
8
$23,600
2
Sunday, February 1, 1931
14
$32,000
3
Sunday, February 8, 1931
14
$30,000
4
Sunday, February 15, 1931
14
$33,000
5
Sunday, February 22, 1931
14
$27,300
6
Sunday, March 1, 1931
14
$22,000
7
Sunday, March 8, 1931
14
$17,000
8
Sunday, March 15, 1931
14
$16,000
9
Sunday, March 22, 1931
14
$13,500
10
Sunday, March 29, 1931
14
$15,200
11
Sunday, April 5, 1931
14
$8,000
Totals
74 Days
Daily Average: $3,211
--
--
11 Weeks
Average Performance: $1,605
148
$237,600
Source: Motion Picture Herald


An issue of The Playgoer, dated Monday, January 22, 1931 (1st Week), exisits for this engagement.

Saturday, January 31, 1931
Marie Dressler (62) and Wallace Beery (45) Forecourt Ceremonies
   
West Coast Premiere, Tuesday, April 7, 1931 @ 8:30 PM
Regular Engagement: Wednesday, April 8, 1931 - Monday, May 4, 1931 (5 Weeks)
Dirigible
Starring Jack Holt and Ralph Graves
Directed by Frank Capra
A Columbia Picture
100 Minutes

FANCHON AND MARCO PROLOGUE

A:
Hearst Metrotone News (All the news at a glance)
--
Fox Movietone News (It speaks for itself)

B: The Overture:
Overture Inspirations Chinoises (Chinese Inspirations)
Arranged by Georgi Stoll, conducting the Chinese Theatre Symphony Orchestra
--
A fabric of melodies of Old Cathay inspired by the atmosphere and architecture of the Chinese Theatre.
--
Liberating the music and rhythmic poetry of line and color which is the soul of the design of the Chinese Theatre, Georgie Stoll, conductor, has arranged a blending of compositions of the Far East.

C: The Prologue:
"Trois Grandes Figures" (Three Big Figures)
--
An ultra-modern extravaganza centering around three scenic figures. . ."The Orchid Lady," "The Peanut Vendor" and "The Old Fashioned Lady."
--
Fanchon & Marco strike an ultra-modern note in novelty, the action being staged around three mammoth scenic figures, representative of various types in dramatic interpretation. These figures were prepared in the scenic department of the Roxy Theatre in New York City especially for this prologue.


Premiere Tickets: $5.00


Wednesday, Janaury 28, 1931

Film House Reviews - Grauman's Chinese - Hollywood, April 7.

Columbia went 25 grand on the nut for the western premiere of 'Dirigible' and put it over in style. Lights, dirigibles, radio-telephony, ballyhoo from airplanes, special ether announcer (John P. Medbury), were part of the trimmings. But probably most noteworthy, and not paid for, was the unofficial but wholehearted good-will manifested by the first-nighters towards Harry Cohn's latest important production.

The entire Hollywood bunch seemed to be rooting 100% for this $5 opening to click, taking the kindly attitude that a lesser studio like Columbia's merited all the breaks when and if turning out a big flicker opera like 'Dirigible.'

The stage show preliminaries preceeding were refreshingly apart from any 'atmospheric prolog' idea to the film theme. It worked out very well by reason of contrast. If nothing else, it eliminated the steeping of both stage and screen atmospherics along the same general lines.

'Inspirations Chinoises' overture took it motif from the Chinese aura of the theatre. Georgie Stoll conducted his brilliantly colorful blending of Oriiental themes, working in the 'Limehouse Blues' and 'Chinese Lullaby' with the rest of the orchestral hors d'ouvres and producing a nifty overture. There was novelty muted violin instrumental bit, through a large megaphone, that futher punctuated the presentation.

Prolog was titled 'Trois Grande Figures' ('Three Big Figures'), employing the novelty stage pieces which the program credits to the Roxy, New York, scenic department for origination. The first part of the trio, a mammoth 'Peanut Vendor,' reclining in the indolant fashion with the 40 girls emerging from his basket, won the enthusiastic salvo which it merited. It gave the galls some limming opportunities and again worked in skillful orchestrating of the 'Vendor' number, the 'Bolero,' 'Marchela,' etc.

Tom and Hank, Rita Owin and the five Jansleys, latter unbilled, were specialty highlights. Norce, contortive specialist, Helene Hughes, prima, and Harold Stanton, local tenor, completed.

Tom and Hank and the Jansleys arrived on the afternoon of the premiere from New York. The former look quite juvenile and do lariat stuff in engaging style; also top pff with some cross-stage rodeo stuff on spotted ponies. The Jansley's with their lightning risley and pedal artistry built up the speed element by a highly tensioned nervousness which is great showmanship.

The other two 'grandes figures' were the 'Orchid Lady' and 'Old Fashioned Lady,' dovetailing into Miss Owin's eccentric hokum, including a sitting-down chair-dance.

Miss Fanchon personally staged the pprolog which runs 35 minutes and could be chopped to some advantage. One sluggish interlude in the old-fashioned number will take up the slack nicely.

Usual newsreels rounded out.

Abel.

Performances at regular price schedule Twice Daily, 2:30 and 8:30 P.M., starting Wednesday, April 8. Seats at Box Office, GL 5184 or Owl Drug, 6th & Broadway, and all agencies.

Reported Gross "Dirigible" @ 75¢ - $1.50
Week
Week Ending
Perfs.
Gross
1
Wednesday, April 8, 1931 (8 Days)
14
$19,100
2
Wednesday, April 15, 1931
14
$12,500
3
Wednesday, April 22, 1931
14
$12,200
4
Wednesday, April 29, 1931
14
$8,500
5
Monday, May 4, 1931 (5 Days)
10
$6,500
Totals
34 Days
Daily Average: $1,729
--
--
5 Weeks
Average Performance: $891
66
$58,800
Source: Motion Picture Herald
 
  Tuesday, May 5, 1931 - Thursday, May 28, 1931 (3 Weeks):

THEATRE DARK
Monday, May 18, 1930:

Grauman's Chinese Theatre 4th Birthday Today
 
 
Friday, May 29, 1931 - Wednesday, June 10, 1931 (2 Weeks)
Women of All Nations
Starring Victor McLaglen and Edmund Lowe
Directed by Raoul Walsh
A Fox Picture
72 Minutes

1. Chinese Theatre News Events - Selected from latest Fox Movietone and Hearst Metrotone pre-releases
2. "Hunting Thrills" A Grantland Rice Sportlight
3. "The China Plate" A Silly Symphony / Directed by Wilfred Jackson / A Walt Disney Production, released by Columbia Pictures
4. The Masquers Club of Hollywood presents "Stout Hearts and Willing Hands" Starring Frank Fay and Lew Cody / Directed by Bryan Foy / Released by R-K-O Radio Pictures


Daily at 2:15 and 8:30
All seats reserved, Matinees: $.50; Evenings $.75
Day and Date:
Criterion Theatre, Downtown

Reported Gross "Women of All Nations" @ 25¢ - 75¢
Week
Week Ending
Perfs.
Gross
1
Thursday, June 4, 1931
14
$9,600
2
Thursday, June 11, 1931
14
$6,400
Totals
14 Days
Daily Average: $1,143
--
--
2 Weeks
Average Performance: $571
28
$16,000
Source: Motion Picture Herald

An issue of The Playgoer, dated Friday, May 29, 1931 (1st Week), exisits for this engagement.

 
Thursday, June 11, 1931 - Thursday, June 25, 1931 (2 Weeks)
Trader Horn
Starring Harry Carey and Edwina Booth
Directed by W. S. Van Dyke
A Metro-Goldwyn-Mayer Picture
122 Minutes

"Mickey Steps Out" Starring Mickey Mouse / Directed by Burt Gillett / A Walt Disney Production / A Columbia Pictures Release
First Time at Popular Prices
Daily at 2:15 and 8:30
All seats reserved, Matinees: 50¢; Evenings 75¢
Day and Date:
Fox Criterion Theatre, Downtown

Reported Gross "Trader Horn" @ 25¢ - 75¢
Week
Week Ending
Perfs.
Gross
1
Wednesday, June 17, 1931
14
$4,900
2
Thursday, June 25, 1931 (8 Days)
16
$6,000
Totals
15 Days
Daily Average: $727
--
--
2 Weeks
Average Performance: $363
30
$10,900
Source: Motion Picture Herald
 
Friday, June 26, 1931 - Monday, July 20, 1931 (4 Weeks)
A Free Soul
Starring Norma Shearer and Leslie Howard
Directed by Clarence Brown
A Metro-Goldwyn-Mayer Picture
93 Minutes
1. Chinese Theatre News - Selected Hearst Metrotone and Fox Movietone Pre-Releases

2. "Wild and Wooley" with Pete Smith / Directed by Charles Dorian / A Metro-Goldwyn-Mayer Short Subject

3. "Water Bugs" A Grantland Rice Sportlight
Daily at 2:15 and 8:30
All seats reserved, Matinees: 50¢; Evenings 75¢
Day and Date:
Fox Criterion Theatre, Downtown

Reported Gross "A Free Soul" @ 25¢ - 75¢
Week
Week Ending
Perfs.
Gross
1
Thursday, July 2, 1931
14
$13,500
2
Thursday, July 9, 1931
14
$12,500
3
Thursday, July 16, 1931
14
$8,300
4
Monday, July 20, 1931 (4 Days)
8
$7,000
Totals
25 Days
Daily Average: $1,652
--
--
4 Weeks
Average Performance: $826
50
$41,300
Source: Motion Picture Herald
 
 
Tuesday, July 21, 1931 - Monday, August 10, 1931 (3 Weeks)
Young As You Feel
Starring Will Rogers and Fifi Dorsay
Directed by Frank Borzage
A Fox Picture
78 Minutes
Daily at 2:15 and 8:30
All seats reserved, Matinees: 50¢; Evenings 75¢
Day and Date:
Fox Criterion Theatre, Downtown

Reported Gross "As Young As You Feel" @ 25¢ - 75¢
Week
Week Ending
Perfs.
Gross
1
Monday, July 27, 1931
14
$14,000
2
Monday, August 3, 1931
14
$11,270
3
Monday, August 10, 1931
14
$11,500
Totals
21 Days
Daily Average: $1,751
--
--
3 Weeks
Average Performance: $855
43
$36,770
Source: Motion Picture Herald
 
 
Tuesday, August 11, 1931 - Monday, August 24, 1931 (2 Weeks)
Transatlantic
Starring Edmund Lowe and Lois Moran
Directed by William K. Howard
A Fox Picture
78 Minutes

Daily at 2:15 and 8:30
All seats reserved, Matinees: 50¢; Evenings 75¢
Day and Date:
Fox Criterion Theatre, Downtown

Reported Gross "Transatlantic" @ 25¢ - 75¢
Week
Week Ending
Perfs.
Gross
1
Monday, August 17, 1931
14
$11,200
2
Monday, August 24, 1931
14
$7,700
Totals
14 Days
Daily Average: $1,986
--
--
2 Weeks
Average Performance: $993
28
$27,800
Source: Motion Picture Herald
 
 
Tuesday, August 25, 1931 - Wednesday, September 16, 1931 (3 Weeks)
Bad Girl
Starring James Dunn and Sally Eilers
Directed by Frank Borzage
A Fox Picture
90 Minutes

1. "Blue Rhythm" Starring Mickey Mouse / Directed by Burt Gillett / A Walt Disney Production / A Columbia Pictures Release

2. Grauman's Chinese News, Fox Movietone and Hearst Metrotone Pre-releases

3. Grantland Rice Sportlight "Battling Silver Kings"

4. Chic Sale in "The County Seat" / Directed by Mark Sandrich / An RKO Short Subject


Daily at 2:15 and 8:30
All seats reserved, Matinees: 50¢; Evenings 75¢
Day and Date:
Fox Criterion Theatre, Downtown

Reported Gross "Bad Girl" @ 25¢ - 75¢
Week
Week Ending
Perfs.
Gross
1
Monday, August 31, 1931
14
$9,800
2
Monday, September 7, 1931
14
$10,200
3
Tuesday, September 16, 1931 (9 Days)
18
$7,400
Totals
23 Days
Daily Average: $1,191
--
--
3 Weeks
Average Performance: $596
46
$27,400
Source: Motion Picture Herald

An issue of The Playgoer, dated Tuesday, August 25, 1931(1st Week), exisits for this engagement.

 
Thursday, September 17, 1931 - Monday, October 5, 1931 (3 Weeks)
Merely Mary Ann
Starring Janet Gaynor and Charles Farrell
Directed by Henry King
A Fox Picture
74 Minutes

1. Grauman's Chinese News / Hearst Metrotone News / Fox Movietone News

2. "Pearls and Devilfish" with Pete Smith / Directed by Harold Austin / A Metro-Goldwyn-Mayer Short Subject

3. "I Surrender Dear" A Mack Sennett Special Comedy, starring Bing Crosby / Directed by Mack Sennett / A Sennett Picture Corporation Production


Daily at 2:15 and 8:30
All seats reserved, Matinees: 50¢; Evenings 75¢
Day and Date:
Fox Criterion Theatre, Downtown

Reported Gross "Merely Mary Ann" @ 25¢ - 75¢
Week
Week Ending
Perfs.
Gross
1
Wednesday, September 23, 1931
14
$9,000
2
Wednesday, September 30, 1931
14
$7,500
3
Monday, October 5, 1931 (5 Days)
10
$3,500
Totals
19 Days
Daily Average: $1,053
--
--
3 Weeks
Average Performance: $526
38
$20,000
Source: Motion Picture Herald

An issue of The Playgoer, dated Thursday, September 17, 1931 (1st Week), exisits for this engagement.

 
Gala Premiere, Tuesday, October 6, 1931 @ Chinese only
Regular Engagement: Wednesday, October 7, 1931 - Thursday, October 22, 1931 (2 Weeks)
The Cisco Kid
Starring Warner Baxter and Edmund Lowe
Directed by Irving Cummings
A Fox Picture
60 Minutes
1. Singing Waters - a Screen Novelty

2. "Fishing Around" Starring Mickey Mouse / Directed by Burt Gillett / A Walt Disney Production / A Columbia Pictures Release

3. Special! Clark and McCullogh in "False Roomers" directed by Mark Sandrich / An R-K-O Radio Short Subject
Opening Night, In Person: Warner Baxter, Conchita Montenegro, Nora Lane, director Irving Cummings. James Dunn, Master of Ceremonies
Daily at 2:15 and 8:30
All seats reserved, Matinees: 50¢; Evenings 75¢; Children All Matinees, 25¢
Day and Date:
Fox Criterion Theatre, Downtown

Reported Gross "The Cisco Kid" @ 25¢ - 75¢
Week
Week Ending
Perfs.
Gross
1
Monday, October 12, 1931
13
$10,500
2
Thursday, October 22, 1931 (10 Days)
20
$6,300
Totals
17 Days
Daily Average: $988
--
--
2 Weeks
Average Performance: $509
33
$16,800
Source: Motion Picture Herald

An issue of The Playgoer, dated Monday, October 19, 1931 (2nd Week), exisits for this engagement.

 
Friday, October 23, 1931 - Friday, November 6, 1931 (2 Weeks)
Yellow Ticket
Starring Elissa Landi and Lionel Barrymore
Directed by Raoul Walsh
A Fox Picture
88 Minutes
"Sharks and Swordfish" with Pete Smith / A Metro-Goldwyn-Mayer Short Subject
"The Beach Party" Starring Mickey Mouse / Directed by Burt Gillett / A Walt Disney Production / A Columbia Pictures Release
Daily at 2:15 and 8:30
All seats reserved, Matinees: 50¢; Evenings 75¢; Children All Matinees, 25¢
Day and Date:
Fox Criterion Theatre, Downtown

Reported Gross "The Cisco Kid" @ 25¢ - 75¢
Week
Week Ending
Perfs.
Gross
1
Thursday, October 29, 1931
14
$9,000
2
Friday, November 6, 1931 (8 Days)
16
$4,000
Totals
15 Days
Daily Average: $866
--
--
2 Weeks
Average Performance: $433
30
$13,000
Source: Motion Picture Herald
 
 
World Premiere, Friday, November 13, 1931 @ 8:30 PM
Regular Engagement: Saturday, November 14, 1931 - Sunday, December 20, 1931 (6 Weeks)
The Champ
Starring Wallace Berry and Jackie Cooper
Directed by King Vidor
A Metro-Goldwyn-Mayer Picture
86 Minutes

A: Grauman's Chinese News; The latest Releases of Hearst Metrotone and Fox Movietone Newsreels

B: "Athletic Daze" with Pete Smith / Directed by Ray McCarey / A Metro-Goldwyn-Mayer Short Subject

C: The Return of the Super Show; Stage Show Supreme:
"Once Upon a Time" featuring
Keith Wilbur,
Raye, Ellis and LaRue,
Dorothea and Helena Blossom
and Franklyn Record
Imported Direct from the Roxy Theatre in New York City
Augmented by the Chinese Melody Makers
Orchestra Conducted by Dion Romondi
All Seats Reserved, Matinees at 2:15: 50¢, 75¢, $1.00; Evenings at 8:30: 75¢, $1.00, $1.50
Stars attending the Premiere:
Charles Curtis, Vice President of the United States, Guest of Honor / Mrs. Dolly Gana / Norma Shearer / Jackie Cooper / Joan Crawford / Marie Dressler / Buster Keaton / Robert Montgomery / Louis B. Mayer / Ramon Novarro / King Vidor / Lionel Barrymore / Clark Gable / Polly Moran / Conrad Nagel / Lewis Stone / Charlotte Greenwood / James Rolph Jr., Governor of California / Irving Thalberg / Enmund Goulding / Will H. Hays / M. C. Levee / Ann Harding / Constance Bennett / Pola Negri / Robert Armstrong / Tom Keene / Dolores Del Rio / Irene Dunne / Roscoe Ates / Ricardo Cortez / Richard Dix / Bert wheeler / Robert Woolsey / Edward G. Robinson / Marian Marsh / Bebe Daniels / Ben Lyon / Loretta Young / Mervyn LeRoy / Richard Arlen / Ruth Chatterton / Maurice Chevalier / Marlene Dietrich / Eleanor Boardman / Norman Taurog / Josef von Sternberg / Lew Cody / Warner Baxter / Jmaes Dunn / Sally Eilers / Janet Gaynor / George O'Brien / Reginald Denny / James Durante / Cliff Edwards / Neil Hamilton / John Miljan / Anita Page / Marjorie Rambeau / W. S. Van Dyke / Harry Rapf / E. J. Mannix / Leila Hyams / Jean Hersholt / Hedda Hopper / Una Merkel / Nils Aster / Carl Laemmle, Jr. / Harry Beaumont / Paul Bern / B. P. Fineman / Kathryn Crawford / Ralph Graves / Jean Harlow / Billie Dove / Jack Holt / Harry Bannister / William Powell / Carole Lombard / Ivan Lebedeff / Joel McCrea / Lowell Sherman / Irene Rich / Edward Brophy / Hale Hamilton / Stan Laurel / Oliver Hardy / Mack Sennett / Andy Glyde / Ken Maynard / Mae Marsh / Hal Roach / E. P. Berr / Howard Hughes / El Brendel / Paul Lukas / Hunt Stromberg / George Fitzmaurice / Charles Farrell / Bernard Hyman / Virginia Valli / Albet Lewin / Thelma Todd Premiere Tickets: $5.00, $3.00, $2.00


Wednesday, Janaury 28, 1931

Film House Reviews - Chinese L. A. - Hollywood, Nov. 13.

In the endless shuffling of theatre policies locally, Grauman's Chinese has again popped up as a $1.50 two-a-day stand for run pictures with stage shows. Resumption of this policy after a stretch of day-and-dateing straight pictures with the downtown Criterion is of much gratification to Hollywood boulevard merchants, who have said that when the glamor of Grauman's Chinese departs, so goes the glamor of the boulevard. These merchants led a vigorous campaign for return of the $1.50 shows.

Hollywood boulevard was again its former self with the $5 opening night of 'The Champ.' There was the battery of roving arc-lights, the dense knot of peasant fighting for glimpses of ermined picture royaly, and a squad of marines in the forecourt to greet the guest of honor, Vice-President Charles Curtis, in Louis B.Mayer's party. It was all so typically Hollywood as to bring lumps to the throats of those who have been classy rents just to have Hollywood boulevard as their store address.

Inside, 'The Champ' (Metro) demonstrated its ability to give the $1.50 policy a rousing send-off, but it is getting little assistance from the stage show, 'Once Upon a Time,' which is a reconditioned Fanchon & Marco unit produced by Gae Foster and first seen by audiences at the Poll, New Haven. Only portion of the unit bearing any resemblance to the price and intended atmosphere of the house is a spectacle employing a huge smoke-breathing dinosaur which was brought from the Roxy and brings $630 royalties to the manufacturers.

Talent section includes Keith Wilbur with an outmoded vocal imitations routine; Franklyn Record, tenor, who failed to make a harmonious hookup with the orchestra at the first performance; Dorothyea and Helene Blossom, roustabout sister team who have no voices but sing, and Raye, Ellis and LaRue, two-man and girl adagio act who have added much grace to the routine by working in waltz time.

The 16 line girls have no number employing footwork, but make an impression with a Zulu hut routine wherein they turn the half-shell huts about, sit in them, and on a dark stage manipulate their arms covered to the elbows with phosphorous in a fast succession of patterns. Props for this were also brought from the Roxy, but the effectiveness was somewhat dimmed by another similar savage number done to 'Minnie the Moocher.'

Opening number had the tenor singing against a projected full-stage motion picture of a rocky seacoast while the ballet eased through a veil dance. The girls were also in on the dinosaur finish, screaming and hotfotting around while the mechanical dinosaur lifted the female member of the adagio trio and with it flexible neck neck projected her over the audience and back. Without that the show would have been a dud, and even with it the unit as a whole is weak stuff.

The Blossom sister team reciting introductions to numbers in strained voices and then tearing into the childish hoke were a strange sight in the formal quality of the opening night display. Likewise Wilbur's beast-fowl-and-banjo imitations.

Dion Romandi's pit orchestra carried the stage show accompaniment assignment capably.

Pete Smith's 'Athletic Daze' (Metro) and Fox and Hearst newsreel clips completed.

Feature has demonstrated a fine draw and will compensate for the below-par stage performance. Fanchon & Marco should have no trouble bettering the stage end, which must be of higher quality after 'The Champ' moves out.

Egyptian, also on Hollywood boulevard, is now day-and-dating on a grind with the Criterion.

Bang.

Monday, December 2, 1931:

"Tonight is Shriner's Night - visiting Nobles and Members of Al Malaikah Temple will attend - WEAR YOUR FEZ!"

Fifth Week: $9,100
Sixth Week (3 days): 2,800, 50¢ - $1.50 - Motion Picture Herald

Thursday, December 12, 1931
Jackie Cooper (9) Forecourt Ceremonies
 
Reported Gross "The Champ" @ 50¢ - $1.50
Week
Week Ending
Perfs.
Gross
1
Thursday, November 19, 1931
13
$22,180
2
Thursday, November 26, 1931
14
$22,500
3
Thursday, December 3, 1931
14
$17,700
4
Thursday, December 10, 1931
14
$14,000
5
Thursday, December 17, 1931
14
$9,100
6
Sunday, December 20, 1931 (3 Days)
6
$2,800
Totals
38 Days
Daily Average: $2,323
--
--
6 Weeks
Average Performance: $1,177
75
$88,280
Source: Motion Picture Herald
 
 
Gala Premiere, Friday, December 25, 1931 @ both 2:15 and 8:15 PM
Regular Engagement: Saturday, December 26, 1931 - Monday, January 26, 1932 (4 Weeks)
Hell Divers
Starring Wallace Berry and Clark Gable
Directed by George Hill
A Metro-Goldwyn-Mayer Picture
109 Minutes

SID GRAUMAN PROLOGUE "With 100 Artists," including Daisy and Violat Hilton

Chinese Symphony Orchestra, Oscar Baum, conducting

"Desert Regatta" with Pete Smith / Directed by Jules White / A Metro-Goldwyn-Mayer Short Subject


Matinee Premiere at 2:15; Tickets: 75¢, $1.00, $1.50
Jackie Cooper, Master of Ceremonies
 
 
Evening Premiere at 8:15; Tickets: $3.00 "Formal Dress Suggested"
Stars attending the Premiere:
Wallace Berry / Clark Gable / Maurice Chevalier / Loius B. Mayer / Irving Thalberg / William Powell / Harold Lloyd / Richard Dix / John Barrymore / William Haines / James Durante / George Bancroft / Lionel Barrymore / Buster Keaton / Frederick (sic) March / Warner Baxter / Edmund Lowe / Mary Pickford / Norma Shearer / Joan Crawford / Marlene Dietrich / Constance Bennett / Ruth Chatterton / Dolores Del Rio / Sylvia Sidney / Tallulah Bankhead / Irene Dunne / Lupe Valez / Dorothy MacKaill / Lelia Hyams / Anita Page / Lilyan Tashman / Madge Evans


Tuesday, December 29, 1931

Film House Reviews - Grauman's Chinese (Sid Grauman) - Hollywood, Dec. 25.

Sid Grauman's return to the Hollywood deluxe cinema bearing his name was the occasion of considerable to-do and ballyhoo for the Chinese duplex premieres Christmas day and night. Jackie Cooper officiated at the $1-$1.50 Xmas matinee and Wallace Berry and Clark Gable were in person at the $3 (no longer $5) supplementary premiere tonight. Beery-Gable figure as the stars of 'Hell Divers' (M-G), the feature.

Strung clear across Hollywood boulevard in front of the Chinese is the tungsten greeting: 'Big Shows Are Back at the Chinese,' with generous space heralding the 'Sid Grauman Spectacular Prolog.'

Metro is spreading itself even unto the unusual of advertising that "formal dress suggested" for the $3 nite premiere, with the representative turnout of picture people generous, especially considering the holiday and unusually strong legit premiere opposition from two shows that same night.

Grauman utilized Fanchon and Marco talent and ingredients, supplimented by his own personal selections, for his eleaborate prolog for which Oscar Baum's baton officiates in conducting the orchestra. Baum was at the downtown Paramount during the Publix regime.

Grauman personally figured in Fox-West Coast and Fanchon & Marco continuing the booking of Metro pictures after that studio stalled on further product and squawked that even with 'The Champ' (just closed here) the studio can't make any money on it films in view of the Chinese's grosses. F-WC, through Oscar S. Oldknow and Harry Arthur, with Mike Marco on the stage end, then proposed to secure Sid Grauman to supervise the eleaborate prologs which were effective at the box-office in the past, with M-G-M agreeing and deciding to try it for three pictures. It's generally agreed that M-G, however, is taking advantage of a psychological situation to slip in 'Hell Divers' at $1.50 with the Grauman ballyhoo and rep relied on to carry it for a spell.

Show itself while longish at the opening matinee packs lots of color and talent and once its 70 minutes is chopped it will be 100% as it's swell stuff and looks all of the $5,000. Nut, not mentioning the costly costume and scenic investiture. Costumes are especially lavish.

Lots of talent and considering most of it arrived the day of opening, or day preceding, it played nicely.

Perry Askam's tenoring, with a male chorus of 20, wowed, particularly his 'Desert Song' hits which he popularized on the Coast. The 32 girls are all lookers, and work like the proverbial Trojan, scoring touchdowns often.

Raymond and Virginias, acrobatic dancing specialty, was a novelty and Helen Hughes and Elmer Herlings, adagio preceding the finale, were also effective.

Robins, the 'Walking Music Store,' was surefire here and the Kikuta Japs climaxed although the prolog holds several anticlimaxes.

Hilton Sisters, Siamese Twins, are another ballyhoo highlight from the Metro lot, where they were assigned to 'Freaks.' Grauman has many other ballyhoo movelties and is putting it on in a big way. Baum's maestroing merits commendation with the Kreisler medley overture.

Patently the Grauman big show idea is back solidly, and, once properly pruned and retouched, this show is a cinch.



Mr. Grauman and Mr. Gable at the evening Hell Divers premiere.



Mr. Grauman presents Mr. Cooper with a Christmas present of a wristwatch at the matinee Hell Divers premiere.
 
© Copyright graumanschinese.org. Background Photo: From the Terry Helgesen Collection of the Theatre Historical Society, Elmhurst, Illinios.